I may be 41 years of age, but I continue to be spoiled each and every Christmas by my terrific mom. This year was no different. She outdid herself yet again, bless her generous soul.
Undoubtedly, my favourite present this year was a Race Transporter Set made by Italian miniature carmakers, Brumm. This particular one is an exact replica of the Ferraris driven by Gilles Villeneuve and Didier Pironi at the 1981 Monaco Grand Prix, replete with figurines of the two legendary drivers, as well as the Fiat eight-wheeler transporter truck (as shown above from the Brumm site). Just beautiful.
My mother knows what a fervent Ferrari supporter I am (a demented tifoso since 1977 to be exact), so she couldn't resist buying it for me, she said.
A snobbery for quality is a family trait, so the fact that this set is a collector's item with only 500 having been made (mine being #107 of 500, by the way) and the only one of its kind being sold in South Africa no doubt swayed her quite immensely.
But what was the deciding factor that made her decide to buy it on the spot? It was a snob issue, but wasn't about being a limited edition or the only one being sold in this country. According to her, what sold this set for her was the fact that it was 100% Made in Italy.
100% Made in Italy.
Not only 'Made' in Italy', but 100% so. For those of us sick to death of the sub-standard, utterly poor craftsmanship of 'Made in China' that pervades the world of consumer goods today, and where a car has some parts made in China, others made in Vietnam and others still made in Mexico, one despairs at how everything for the middle class has become so shoddy and so devoid of quality.
I still remember a time when 'Made in Italy' or 'Made in France' was more than enough, but that is no longer the case.
After all, was it really all 'made in Italy' or 'made in France', or only parts thereof? Or, worse still, just the design concept thought up in Italy or France, with the actual manufacture made in some poxy developing country, with the attention not being to details like craftsmanship or quality, but to the cold, hard bottom line?
That is why today ONLY '100% Made in Italy' will ensure that a middle-class lady who knows and appreciates quality will pay that extra so she can buy her overgrown baby of a son a limited edition Ferrari set.
That is what 'Made in Italy' used to represent and should represent.
Once again, I hanker for a time gone by when quality and attention to detail and things that lasted (and that weren't only meant for the super rich) actually meant something. This Christmas my mother and I were able to enjoy that feeling once again, if only through a miniature replica of the 1981 Ferrari F1 team.
Do you get my point?
No comments:
Post a Comment