I have been putting off writing this particular post for nearly a month now. It is so overdue. And now I simply must get it written...
This rant is about
what should have been and what, unfortunately,
and much to the detriment of an entire nation, has actually happened.
The FIFA 2010 World Cup to be hosted here in South Africa is almost upon us. In just over ten days the eyes of the world will be upon this southern tip of Africa as it becomes the first African country to host the world's biggest sporting extravaganza, barring the Olympic Games. The atmosphere here in Johannesburg is palpable, as I'm sure it is in other major cities in the country - flags billow from just about every corner and business, and even small flags flutter from the sides and tops of people's cars, the refrain of 'Our Time Has Come' is endless and constant.
Ever since South Africa won the vote to host the Cup back on May 15th 2004 this country has been readying itself for this momentous occasion. And the momentum has been gathering pace, especially in the past few months. Just saying '2010' has become synonymous with a nation's destiny, it would seem.
And now the time is almost here.
And what a huge disappointment it is all turning out to be.
That is not to say that South Africa won't put out all the stops to ensure a great show and even make a success of being host to the World Cup. I'm quite sure South Africa will do well, even very well, as host. There will almost certainly be a few hiccups. And one can only hope that cowardly terrorist bastards won't use the Cup to set off bombs or otherwize terrorise innocent fans and people. That is my most fervent wish for this Cup. South Africa should do well - very well, in fact. And it deserves that.
It's all the promises and nonsense hype and selling out of this nation and its people by the government and elite that upsets me no end. South Africans were promised a world event that would change this country, somehow fantastically transform it in its post-apartheid nation-building. What crap. The World Cup in this country has come to mean corruption, false promises and outright greed, both corporate and governmental.
The list, unfortunately, is endless.
Enter FIFA...
1. The South African organizers have sold out this country lock, stock and barrel to one of the most corrupt, disgusting professional bodies on the planet, namely FIFA. This Zurich-based organization for world football would make the Mafia blush, so secretive, unethical and corrupt are its business practices. More on that another time. For the purpose of this post, it is enough to state that , thanks to the sell-out by South Africa to FIFA, the following words are copyrighted exclusively to FIFA here in South Africa:
- '2010'
- 'football'
- 'soccer'
- 'World Cup'
- 'FIFA World Cup'
- '2010 World Cup'
- ' June 11th to July 11th 2010' [the duration of the World Cup)
- and any similar words
And this for the entire duration leading up to and including the entire period of the World Cup. That means that
any company, corporation, person or any entity whatsoever that wishes to use those words in their promotions or for their products can only do so after paying royalties to FIFA. And I mean
any.
Already countless organizations, companies and people have been threatened with legal action and even taken to South African courts for 'infringing' these copyrights held by FIFA for the World Cup. An entire program on one of the most popular South African radio stations last week was dedicated to just this astounding state of legal affairs. It was reported that South African courts are already getting jammed with these lawsuits and injunctions by FIFA and the organizing committee here in South Africa against companies and individuals. And it is known that South African judges won't even look at the merits of the defendant's case when they learn that FIFA
et al are the litigants. No case. FIFA has copyright. Next.
FIFA got mega-lucky in that South African law courts are notoriously pro-property rights over individual rights. Thanks very much, you local legal bastards.
2. Stories I have personally heard, almost all concerning black entrepreneurs or local businesses, abound as to how people thought they could make a little money (or even, heaven forbid) a lot of good money out of South Africa being host nation, only to be stopped in their tracks by the FIFA crowd brandishing their copyrights. These include:
- a female entrepreneur who tried to get trinkets made by local artists in the shape of footballs over a year ago only to be told that she was forbidden to do so as she had no copyright from FIFA;
- another female (as well as black, let it be known) entrepreneur who bought a fast food franchise near a host stadium, hoping to cash in on early 2010 business, as well as, obviously, on business during the Cup itself, only to face an injunction ordering her
not to open until after the World Cup is finished. That is, have a fast food joint ready but not open for business for five months or more. She has stated she will almost certainly be forced to go
out of business even before she's allowed to open
for business;
- a local airline threatened with litigation by the FIFA Mafia only on the basis that they were using copyrighted words (you know, standard words like 'World Cup' and '2010' and even the stated time period) to promote off-peak sales for tickets on national routes during the World Cup. More on
that one another time.
And on and on and on and on the stories continue of South Africans being shafted by the FIFA behemoth.
3. The hype surrounding how much money this country was going to make because of the World Cup was outrageous in its proportion. Hotels jacked up their prices for the period by up to 400%. Homeowners in the leafy, upmarket northern suburbs of Johannesburg suddenly told their existing tenants to get the hell out of their properties in preparation for the fortunes they were going to make for rates of up to R1000 per person per day for each hapless football tourist. And blocked off the entire months of June and July just for this purpose. As if any tourist in their right mind would want to spend more than the absolute minimum amount of days necessary in this boring, sprawling and crime-ridden city that is Johannesburg!
At first we all bitched about the sheer stupendous greed of pretentious hotels and homeowners in Cape Town (after all, in the South African lexicon Cape Town
is pretentiousness), typical money-grabbing Joburgers and basically stupidly greedy people and businesses throughout the country. And all of these people
were ridiculously greedy. BUT, let it be known, all of this insane greed was built around all the ridiculous hype surrounding the Cup and fueled to the hilt by both the SA government and, especially, it now transpires, FIFA and the local organizing committee.
4. The greed of FIFA in full collusion with the South African government and the disgusting super-elite of this country continues: all those top, highly lucrative FIFA copyrights are basically in the hands of just a handful of South Africa's elite, as well as, of course, Sepp Blatter (Head Capo of FIFA) and his henchmen. This has become public domain knowledge and widely reported in our national media in recent months.
5. Remember that black female entrepreneur stuck with a fast food franchise near a stadium that she cannot open for business? It gets much worse. It transpires that within a full square kilometer of the said stadium, there is an absolute block on anyone selling any type of soda, beer, etc, or any food, because both McDonalds and Coca-Cola have a total blanket on sales of food and drink in said 'exclusion zone'. Talk about monopolistic, fascistic
uber-capitalism at its worst! So there goes any opportunity for any local vendor, including hundreds if not thousands of the local poor, wanting to capitalize on selling a few Fanta Oranges or Castle Lager beers or
boerewors rolls (a spicy South African sausage in a roll) near the stadium during World Cup matches. Not to mention no local or other African artists allowed to sell their artwork anywhere near any of the stadia. To hell with them - they don't f***ing count, right?
6. Match, the company set up and owned by FIFA to primarily sell World Cup tickets, as well as other package tour-type promotions, etc, for the Cup has left South Africa high and dry. Just a few days ago it was divulged that they had suddenly released a further 150 000 tickets for sale, due to poor sales (not to mention at exorbitant prices and on the back of ridiculously priced package tours from Europe and other destinations to South Africa). This after the first 'release of remaining tickets' by the organizers just a few months ago. Price tickets have come down, sometimes dramatically so, as organizers realized that tickets and packages for hotels and flights, etc, simply were not selling.
And those selling estimates and forecasts were made by Match itself, with, of course, the full blessing of FIFA itself. The huge problem (not to mention bloody scandal) is that all of these tickets, hotel beds and flights to South Africa, etc, were all
block booked ages ago by Match and its authorised subsidiaries and 'partners', including the national airline, South African Airways. That means promises were made of huge bookings at huge profits for the World Cup and now - just weeks and even days from the opening ceremony - Match is suddenly dumping all of these block bookings on South African and international airlines, hotels, tour operators, and the like. No explanation, no apology. And so these very companies (who, let's face it, bought into all the mass hype and outrageous promises by FIFA due to their own bloody greed) must now scramble around in these dying days prior to the World Cup just to try and sell these suddenly available tickets, etc.
The list of World Cup 2010 scandals goes on and on and on. They are being divulged now on an ongoing, seemingly daily basis. It's disgusting, even tiresome now. And such a shame when one considers how much there was by this country's poor and even not-so-poor with regard to being host of the 2010 World Cup.
All the corruption, all the politics, all the selling out of a nation's poor with over-hype and false promises, are a further indication of what a disgrace FIFA has become. And yet further proof of just how corrupt and self-serving a very select ANC-coddled elite exists and thrives in this country, a super-rich, super-powerful elite clique that is making a mockery of the liberation struggle by millions of South Africans, not to mention the unforgivable daily grind of the millions of poor in this country of supposed plenty.
This despicable elite has sold South Africa out to an unaccountable, unethical organization like FIFA - and they should be bloody ashamed of themselves. FIFA is the embodiment of a protectionist, corporatist racket masquerading as 'modern business'. The South African government and elite are more than ever the embodiment of a sham liberation democracy.
Yes, the Beautiful Game will almost certainly be beautiful at times. Yes, there was a surge of (temporary, mostly unsustainable) jobs in construction and infrastructure in this country, which was (to a certain extent) a buffer for the country's economy against the global financial crisis. And, yes, I am quite sure South Africa will do a proud job as host. Of all that I am quite sure. And so it should be.
But, in the end, when the games have been played and the tourists have gone and the magic dust has settled, the vast majority of South Africans will look around and ask themselves: What was the big deal? Where is all the money we should have made? Why didn't I, Mr. or Ms. Tshabalala or Mr. or Ms. Botha or Mr. or Ms. Chaterjee, make more hay whilst the sun shone on our nation? What's wrong with this picture?
In the end, this nation promised so much will get so very little. And that's a crying sham(e).
Do you get my point?