The campaign by Greenpeace against Nestle is one of the best examples of agitprop use of video online that I have seen in recent weeks. See it above. And I think it deserves a rave on my blog of its own.
The Greenpeace campaign is directed against Nestle using certain suppliers of palm oil who are doing so by decimating forests in southeast Asia. As ever, animals are in peril of losing their habitat and, as such, dying out. The primate under most threat in this forest loss due to palm oil production is the orang-utan. This primate, one of the closest to us in genetic terms, is the featured species (read: star) of this clip.
Nestle is at it again. It seems that the multinational corporation has been unable to dodge the activist bullets on an almost ongoing basis since the early 1990s. The PR scars of the baby milk formula scandal of the 1990s still runs deep for the giant. And now this.
The play on the very well-known Kit Kat logo with the word 'Killer' is also very, very clever.
Greenpeace has been relentless in its online campaign for this issue. And I'm all for it. Especially as we enter Easter weekend, a time when many of us stuff our faces full of chocolate.
Multinationals need to be made (constantly) aware that their often unethical actions and their gigantic footprints all over world will be under the spotlight in a never ending, unwavering and even annoying manner by activist groups such as Greenpeace. You had it coming to you, Nestle. Want to be a good 'corporate citizen'? Well, live it and be it, baby.
Multinationals need to be made (constantly) aware that their often unethical actions and their gigantic footprints all over world will be under the spotlight in a never ending, unwavering and even annoying manner by activist groups such as Greenpeace. You had it coming to you, Nestle. Want to be a good 'corporate citizen'? Well, live it and be it, baby.
The very fact that multinationals have such gargantuan power, influence and economic clout in just about every country on the planet is reason enough for each and every one of us to be vigilant, vigilant, vigilant.
My hat goes off to Greenpeace on this one. Job well done, folks. Keep it up. Each and every one of us, concerned citizens of the world, need to be made aware of all these corporate crimes. In a way, these NGOs are our eyes, our ears and our rapporteurs.
Above all else, they are also our conscience.
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